| Five-star leaders share many of the same qualities. | | | | expect to see (no exceptions!).o They always believe |
| One such quality is to believe that their team CAN be | | | | that each person on their team knows that they are |
| great. If they are not great, they ask themselves if | | | | a critical part of delivering the service experience.o |
| the employees are incapable of being great; or if the | | | | They never allow a team member to give less than |
| leaders' low expectations are inhibiting the employees' | | | | 100% effort. 5-star leaders know that one |
| potential to be great. Yes, low expectations promote | | | | under-performing team member can jeopardize the |
| average and low performance, while high | | | | entire team's momentum.o They talk about |
| expectations promote high performance. I've heard | | | | "excellence" everyday. (Newsletters are commonly |
| many managers of low-performing teams blame their | | | | used to share "standard of the day", company |
| staff for the teams' low performance. "Oh, we can't | | | | mission statement, story of service excellence, and |
| find good people", "we don't pay high wages, etc." All | | | | business results like occupancy %. Five-star leaders |
| of those excuses are surmountable. I've seen | | | | know that engaged employees are well-informed |
| businesses in the same city or even on the same | | | | employees.)o They reward excellent performance on |
| street, providing the same product, hire from the | | | | a regular basis (usually daily).o They are always an |
| same labor pool, and yet have vastly different | | | | integral part of the on-boarding process (hiring, |
| service experiences. Most times, the only difference | | | | interviewing, orientation). The general manager from |
| is the caliber of leadership in the building. I've even | | | | the Marquis Los Cabos personally meets and/or |
| witnessed a 5-star hotel go from exceptionally high | | | | interviews every employee from the dishwashers to |
| service ratings to mediocre ratings. The staff was | | | | the front office manager. Many of the world's finest |
| the same, the labor pool was the same, the tools | | | | properties don't allow new employee orientation to |
| were the same...the only difference was the change | | | | occur without the general manager present to meet |
| in senior leadership. The hotel initially had a general | | | | and greet the new recruits.o They ensure that the |
| manager who believed in the infinite potential of the | | | | purpose of the role is communicated during the |
| teams' service ability and subsequently treated the | | | | interview and on-boarding process (ex: your job is |
| team like world-class professionals. The subsequent | | | | not too open doors, it is to welcome guests and |
| general managers didn't believe in the team, and the | | | | make each one feel individually cared for).o They |
| hotel has not been the same ever since. | | | | continuously invest in employee development (this |
| There are many employees who want to work for a | | | | does not have to be a training class, it can be a book |
| leader who has high expectations and believes in | | | | club, one-on-one meetings, mentoring, or |
| them. I recently had the opportunity to stay at the | | | | cross-training in another department.) Note: Five-star |
| Marquis Los Cabos resort in Los Cabos, Mexico. The | | | | leaders know that employee development is not |
| entire experience was among the best I've ever | | | | dependent on short-term financial woes.o Mandate |
| received. During my 3-day stay, I never walked by | | | | that everyone on the team serve each other with |
| any employee without them extending a warm | | | | the same sense of urgency, excellence, and attention |
| greeting. Everyone was always eager to serve. One | | | | to hold as they would for an external customer.o |
| day I asked the hotel's general manager to tell me | | | | Make sure that everyone is fully aware of their |
| one thing that keeps the service levels so incredibly | | | | benefits (Distributing the benefits brochure during |
| high at the resort. Without hesitation she emphatically | | | | new employee orientation is not enough. Use lunch |
| said, "keep the employees very happy". That's it. As | | | | & learn sessions, along with other ad-hoc |
| business leaders, you may have repeatedly heard the | | | | opportunities.o Work along side team members when |
| mantra before: happy employees lead to happy | | | | needed. One of my fondest memories of a 5-star |
| customers. But there was something different about | | | | general manager took place early in my career. My |
| what she said and how she said it. I got the | | | | restaurant co-workers and I were behind schedule in |
| impression that "keep the employees very happy" | | | | getting a room set for a large banquet function. Out |
| was not just a public relations or HR jargon. The | | | | of nowhere, the general manager arrived with every |
| emphasis in her voice and the intensity in her eyes | | | | manager in the hotel to help us get the room set. |
| made very clear that employee engagement is a top | | | | I heard once that if you must say that you are a |
| priority at her hotel. The Marquis Los Cabos general | | | | gentleman, then you really are not one. Your actions |
| manager is convinced that there is a direct link | | | | should speak for themselves. The same is true of a |
| between high employee engagement and exceptional | | | | 5-star caliber leader. Be a walking, talking embodiment |
| service delivery. Engaged employees lead to engaged | | | | of service excellence. Inspire your team with actions |
| guests. | | | | and words. 5-star leaders know that the delivery of |
| One of the great things about benchmarking is that | | | | exceptional customer service is only about 20% of |
| there are many examples of how highly successful | | | | the formula. The other 80% (employee engagement |
| leaders are able to keep employee engagement high. | | | | processes) are what truly builds a sustainable culture |
| Five-star leaders who are able to build and maintain a | | | | of service excellence. |
| world-class service culture do so by keeping their | | | | Know that your team can be great, and never stop |
| team engaged. | | | | believing in everyone's potential. That is the true |
| These leaders do the following:o They always | | | | mindset of a 5-star leader. |
| maintain high expectations of the service they | | | | |