| If you want to be successful then effective bed and | | | | frequently overlooked but which has a tremendously |
| breakfast marketing (or gite marketing or guest | | | | impact to the effectiveness of your bed and |
| house marketing or whatever you want to call it) is a | | | | breakfast marketing. Most people never know who is |
| vital aspect of building your accommodation business. | | | | coming to visit. |
| The trouble is, marketing isn't something many of us | | | | I don't mean who is visiting your bed and breakfast. |
| learn and it's all too easy to waste money. Hopefully | | | | What I mean is who is coming to visit your website? |
| this series of articles will help you make the most of | | | | Where are they coming from? Which pages did they |
| your budget. | | | | visit? What did they type into search engines? Which |
| The internet is a prime example. It is without doubt | | | | of the external sites you might use for advertising |
| the most powerful tool for drawing in more guests, | | | | are actually sending you visitors? |
| but it's also an opportunity to throw a lot of money | | | | That's a lot of questions, but you can see how the |
| in the wrong direction if you don't know what you | | | | answer to each one is important. Without the right |
| are doing! | | | | information you are simply guessing what people |
| Anybody can put together a decent bed and | | | | want. With good market intelligence you will know |
| breakfast website. Not so long ago professional help | | | | what's working and what isn't. You can accurately |
| was vital but today programs like WordPress allow | | | | target specific areas. You know where to spend |
| you to build remarkably powerful sites that can | | | | every cent. |
| compete with anyone. What's more, they cost you a | | | | The stats that you get from your web host aren't |
| fraction of what a professional web designer does | | | | usually adequate to get you accurate answers. The |
| and you retain complete control. | | | | solution is to install Google Analytics (or get your |
| But I digress. I'll get into the secrets the pros don't | | | | current webmaster to do it for you). You then have |
| want to tell you about web design in another article! | | | | valuable bed and breakfast marketing intelligence at |
| Let's assume you've got your website up and running | | | | your finger tips every day - and it's free! |
| and you are happy with it. There is one area that is | | | | |