| It can be annoying when someone says the same | | | | Search Engine Optimization is a very important part |
| phrase again and again: | | | | of marketing a website. Aligning page titles, meta |
| "Like SEO is like really important. It's like so much | | | | tags, headers and the actual copy of a web page is |
| like..." | | | | a tried and true method for increasing visibility. This is |
| No one really talks like this...I hope. When you're | | | | what everyone wants right? People absolutely want |
| listening to someone that does this kind of thing, | | | | more website traffic. |
| anytime they use their repeated word or phrase it | | | | The knowledge of SEO methods tend to shift |
| almost feels amplified to you because of its over use. | | | | peoples focus from wanting to provide their users |
| You stop paying attention to their point and instead | | | | with the best possible experience to crafting web |
| sit with anticipation for its next iteration. | | | | pages that are attractive to the search engines. It |
| It's like this when users consume website content | | | | starts to feel like the more you put into optimizing |
| from an over zealous web master. MAYBE you're | | | | your website the more you need to bastardize your |
| helping your search engine ranking slightly. But what | | | | content. What is the point of having great content if |
| are you losing? Gaining slight ranking at the expense | | | | no one will be there to read it? But you need to also |
| of readability and interest is not doing anyone any | | | | ask what the point is of having people on your site if |
| favors. It's very obvious when pages like this are | | | | there is nothing with substance to digest? As with |
| consumed and people will feel cheated. | | | | anything in life, we need balance. |
| Keyword Density, for those who don't know, is the | | | | The best approach is to create content for people. If |
| percentage of times a keyword or phrase appears | | | | the person that you are writing for is someone who |
| on a web page compared to the total number of | | | | wants to learn more about what you are writing and |
| words on the page. If you are trying to receive | | | | the keywords and key-phrases that this person |
| visitors on your site who search for "Affordable | | | | would use in asking questions about the topic can be |
| Hotel Rooms" then search engine optimization | | | | used, then use them. Just not so much that it |
| specialists will interject that exact key phrase into the | | | | becomes a distraction. Write your copy free of |
| headers and copy of the page to increase the | | | | keyword influences. Then go back through your |
| keyword density to make the page that much more | | | | work to see where it would make sense to use your |
| relevant from a search engine point of view. A | | | | keywords and make sure it's appropriate for the |
| common example of this technique is to do the | | | | reader. |
| following: | | | | The point to remember when working on keyword |
| -Title: Clean and Affordable Hotel Rooms in Southern | | | | density is that your target audience is not the search |
| California | | | | engines. Create content for your potential customers |
| -Tag-line: Looking for Affordable Hotel Rooms? Your | | | | or your loyal readers. It's good to make sure you do |
| in the right place! | | | | what you can with search engine optimization and |
| -Header: Affordable Hotel Rooms with all the | | | | keyword density, but it needs to be tasteful. If |
| amenities. | | | | you're creating a page that doesn't flow correctly |
| -Page Text: Use "Affordable Hotel Rooms" as much | | | | then all the SEO in the world isn't going to get you a |
| as possible. | | | | conversion. |