Electric Cinema - An Attraction With a Tumultuous Past

The Electric Cinema in Birmingham, the oldestThe 1980s saw a resurgence in the fortunes of the
functioning cinema in the United Kingdom, hascinema, being integrated into the 'Classic' chain owned
experienced a turbulent history since its inception inby Lord Grade and being revamped into a
1909. Initially it was known as the Electric Theatre,two-screen format. This phase too was short-lived
but the establishment has experienced a number ofand in the mid-80s it was renamed the Tivoli before
name changes over the years.reverting to the Moniker Electric in 1993. The cinema
During the 1920s the cinema was renamed the Selectclosed down temporarily in 2003.
and showed a selection of silent movies. Adapting toSubsequently the cinema was put up to be sold and
changing tastes in the 1930s the venue waswas acquired by an entrepreneur of the locality, Tom
converted into an amusement centre. Purchased by aLawes. A comprehensive renovation was carried out
local entrepreneur in 1936 it was renovated andin which the building was refashioned to its 1930s Art
reopened as the Tatler News Theatre, only theDeco appearance using photographs taken in that
second such establishment in the city.era. The cinema now features mainly art house
In the years following World War II with thematerial, showing innovative movies without blindly
increasing popularity of television, the demand forfollowing Hollywood box office hits. The Electric only
news theatre decreased dramatically. During thefeatures 100 seats, including some luxury sofa seats.
1950s the focus of the establishment was alteredAdditionally the cinema features a complete licensed
yet again and it was renamed the Jacey Cartoonbar as well as a comprehensive food menu and
Theatre. This period proved to be brief, with thewaiter service may be ordered by the occupants of
venue being assigned yet another moniker as thesome seats. For travellers visiting the area an ideal
Jacey Film Theatre in the 1960s; at this time thehotel Birmingham offers would be the Copthorne
cinema displayed continental and art house films. TheHotel Birmingham. This well furnished Birmingham UK
1970s proved to be the establishment's darkest days,hotel offers all the necessary ingredients for a
with the once proud cinema surviving by showingpleasurable stay.
mainly pornographic films.