| Promoting your hotel, guest house or bed and | | | | movie and then burn to a 20c blank CD? Just a few |
| breakfast is one of your biggest business expenses. | | | | hours of your time and a few cents per souvenir. |
| So it makes sense to maximize the return on your | | | | Don't get hung up on the technicalities. Your guests |
| investment while cutting your costs to a minimum. | | | | are looking for a personal memento of their stay, not |
| Here are four ways to improve the results of your | | | | a Hollywood budget corporate presentation. |
| marketing efforts that are quick and easy to put into | | | | Stay In Touch |
| place and don't cost a fortune. | | | | It is vital for your company to get the contact details |
| Automate Your Marketing | | | | of your guests and the permission to correspond |
| Putting your hotel marketing on autopilot has a | | | | with them. This will allow you to send them targeted |
| number of immediate benefits to your business. First, | | | | offers tailored to their particular needs. |
| by using tools such as your website and | | | | If you simply blast them with countless sales pitches, |
| autoresponders, you can free yourself from the | | | | they will soon cut you off. But if you only send them |
| routine time-sapping chores and focus on the more | | | | relevant information that is tightly focused on their |
| pressing tasks at hand. | | | | needs it will be welcomed. Think about it for a |
| However, there is more to automation than using | | | | moment; if you are a keen golfer, wouldn't you want |
| machines. Companies such as McDonalds have grown | | | | to know about the latest Pro-Am tournament |
| so rapidly because they have automated almost | | | | announcement? |
| every aspect of their business, from cleaning through | | | | Involve Your Staff |
| to the actual script spoken by their staff. This | | | | It doesn't matter how large or small your hotel is, |
| ensures a consistent experience for every customer | | | | every member of your staff is first and foremost a |
| and guarantees that nothing is ever missed out. | | | | customer care representative. All their other job |
| Never Let A Guest Leave Empty Handed! | | | | descriptions come second. If your guests have a |
| It never ceases to amaze me just how many | | | | pleasant stay, they will pass on the good word to |
| businesses let potential customers walk out the door | | | | some of their friends and family. |
| empty handed. Happy guests are a lucrative source | | | | But if they feel that their stay was unpleasant, they |
| of referrals as they relate their experiences to | | | | will tell every single person they meet. They will |
| friends, family, colleagues and virtually anyone else | | | | make it their sole purpose in life to damage your |
| who will listen. | | | | reputation, and there is nothing more effective or |
| Make it easy for your guests to promote your hotel | | | | travels faster than bad news! |
| by giving them a 'souvenir' such as a CDrom, videoCD | | | | In conclusion, we have seen that improving your |
| or at the very least, a leaflet. Not your average | | | | hotel marketing results can be achieved without |
| corporate promotions, focus on your customers | | | | spending a fortune or working yourself into a frenzy. |
| needs and they will be sure to pass it on. | | | | By taking a few simple steps now, you can reap the |
| What would it cost your business to grab a | | | | rewards long into the future. |
| camcorder, shoot a 'Top 5 Places To See In Smallville' | | | | |