Hotel Gimmicks and Marketing

It is no secret that hotels need promotions andDonovan House's theme includes wristwatch
marketing in order to get their brand out to thecommunicators for the hotel staff and cocoon spiral
market and gain new clientele. Still, there are someshowers-something that hints at what secret agents
hotels who go beyond the regular kind ofprobably bathe in.
advertisement most people would come to expect.Another hotel marketing gimmick is the
That said, let us take a look at some examples ofcheese-covered hotel room at the Washington
hotels who have made various efforts to stand outJefferson Hotel in New York City. In order to make a
from the crowd, all in the name of good oldtourist attraction, the hotel manager hired an artist to
marketing to draw people in.completely embellish the room in 1,000 pounds of
When it comes to gimmicks, there's always one citypure melted cheese. Yep, and it's cheese coming
that comes straight to mind. That is Las Vegas,directly from The Swiss Cheese Foundation. Now
otherwise known as Sin City because of all thethat is one cheesy room.
gambling and other stuff going on around The StripWe cross over to Europe for one scary and freaky
and the surrounding parts. This city's hotels, from thegimmick: the Vampire Room at the Propeller Island
grandiose ones with their own high-end casinos toHotel in Berlin, Germany. As can be guessed from the
the smallest motels, all have gimmicks that seek toname, this room is probably best rented out by the
lure in the mesmerized visitor.likes of Lestat or Edward Cullen. The room has a
Caesar's Palace perhaps best represents gimmickycouple of coffins for people to sleep in, and there are
Las Vegas hotels, what with its Roman-themedeven crosses etched from the coffin covers! If you
landscapes and architecture and the immense mainare not into that, the hotel also the Cage Room,
water fountain. The luxury hotel also has anwhere you'll get some r&r in the comforts of
entertainment venue fashioned after the Colosseum,two raised cages.
among other sub-venues. Aptly called The ColosseumAll over the world, there are many different hotels
at Caesar's Palace, it has hosted the likes of Celinethat offer different kinds of attractions and gimmicks.
Dion, Bette Midler, Elton John, and Cher.With so many hotels dotting the planet, being able to
Over to the opposite coast, there's a 198-roomcome up with something unique to draw guests is a
establishment called Donovan House, which has somemust. It works for the hotel, and it works for the
sort of CIA theme. After all, the hotel is named afterguests who get treated to something extraordinary.
Major General William Joseph "Wild Bill" Donovan, whoNext time you book at a hotel, see if you can find a
headed the United States' Office of Strategicthemed one or one with uniquely-designed rooms, so
Services. The OSS preceded the Central Intelligencethat you will get quite the refreshing hotel
Agency (CIA), which is why Donovan isexperience.
acknowledged as the father of the CIA. The