| 1. Offer a discount on repeat business | | | | error-free, descriptive and honest. |
| Exactly what it says on the tin! Offering a discount | | | | 3. Spruce up your rooms |
| on repeat business will entice those holidaymakers | | | | This may seem to be a basic, obvious point - but |
| who have had a good time at your establishment to | | | | you would be surprised at how many people don't |
| re-book for the future, especially if you are offering | | | | take heed! Make rooms look light, fresh and airy - |
| a discount! Even a small discount such as 5% | | | | decorate in light, pastel colours to make rooms look |
| (possibly increasing to 10% for the third booking) will | | | | larger and if the weathers nice have the windows |
| entice most people to re-book with you. Of course, | | | | open when your guests arrive. You can also consider |
| your impressive local knowledge and impeccable | | | | fragrancing your rooms subtly using either fragranced |
| attention to detail during their stay with you will | | | | candles or pot pourri. |
| certainly help to secure future bookings too. | | | | 4. Get an Official Rating from the Tourist Board |
| 2. Get a website | | | | Having a Star Rating will give you numerous benefits, |
| A good quality website can be created these days | | | | not least a license to use the official logo on your |
| for very little money. Whatsmore, if you can offer | | | | website and any other promotional materials. It can |
| online booking or at least an availability calendar on | | | | cost from as little as £247 for one property for |
| the website then you will be much better positioned | | | | one year which includes the joining fee and |
| to satisfy your users needs. Basic websites can start | | | | participation fee. Properties in England are assessed |
| from as little as £99, or you can make your own | | | | and accredited by Quality in Tourism, Scotland by |
| using readily-available software. Ensure that your | | | | Visit Scotland and Wales by Visit Wales. |
| pictures are well-lit and show your property off to | | | | 5. |
| the best of their ability, and make sure your text is | | | | |