Industry Brief - Tourist Accommodation Market - Bucharest, Romania

The tourist accommodation industry fared worstfor 2008 as a whole.
than expected in 2008 after a particularly difficultOverall, the tourist accommodation market fared
operating environment in the second half of the year.worst than initially expected largely because of the
The outlook for 2009 appears even darker mainlydomestic and European travel market as residents
because of the European and national economy slowopted to holiday at home. Short-term resident arrival
down resulting in reduced visitor arrivals. Furthermore,fell by 2% in 2008 per the National market, extending
additional room supply and competition between thethe weak trend at least until 2009. Domestic and
different types of accommodation offered will keepforeign visitor nights in hotels, motels and
room rate drops in check.guesthouses and serviced apartments in Bucharest
Industry weathers difficult operating environmentdropped by 2.8% in 2008.
We thought operating conditions were tough in 2008In terms of room supply, the serviced apartment
but 2009 proves to be another challenging year formarket in Bucharest saw a sharp increase in supply
the tourist accommodation industry with thereflecting its increasing popularity.
international financial crisis, the impact of the recentThe hotel segment will not recover from the poor
Russia-Ukraine gas disputes and the Middle Eastshowing in 2008. The average room rate dropped by
conflict overseas visitor arrivals plummeting.around 8% in Bucharest, caused in part by the
International visitor arrivals dropped by 8.9% in theincrease in the number of hotel rooms as
six months from Junerefurbishments was being finished. Conventions and
Yet, room occupancy rates for hotels held well withbig events did not absorb supply as usual, causing the
the average rate for the first half of 2008 at 62.3%,drop in rates.
down 6.8% points from the same period in 2007 andBitter prospects ahead
that for motels & guesthouses was down 1.9%The outlook for the tourism accommodation sector
point. Serviced apartments fared slightly better withappears darker with the number of foreign visitor
an average occupancy rate of 64.4%, down 1.4%arrivals expected to drop after two years of
points.economical decline in the EU and US. This scepticism is
The second half of 2008 became less active in theunderpinned by a global economic slow down and the
hotels, motels & guesthouses and servicedinternational financial crisis.
apartments market with the average roomAccording to the Bucharest Serviced Apartments
occupancy rate and average takings per room nightCompany (BSAC) international visitor arrivals are
occupied down 4.3% points and 8.6% on the yearprojected to drop by 9.9%, bringing the total number
second half respectively. This caused a weakerof visitors in Bucharest to 1.2 mn in 2009.
performance for the tourist accommodation market