| You may have heard of that saying that goes "don't | | | | and its effects have not caught up with all businesses |
| fix something that isn't broken." It may also be | | | | yet but it eventually will make a difference. Sooner or |
| interpreted as not changing something that is working | | | | later sales will dip, fewer customers will drop by and |
| just fine. I have used this expression many times | | | | competitors will overshadow the ones who refuse to |
| before, in many different instances. I tend to agree | | | | follow the new bed and breakfast trends. The |
| with it in most cases except for a few situations | | | | unfortunate ones will have to sell, close shop or lose |
| such as the ever changing bed and breakfast trends. | | | | the business they built for several years. Whether |
| As a bed and breakfast owner or someone who is | | | | you are buying a B and B or running one, trends are |
| interested in buying a B and B, then you must | | | | important factors in keeping your business open in |
| consider if change is a good or bad thing. Many bed | | | | the future. Marketing techniques today are quite |
| and breakfasts that have been long established the | | | | different from a decade ago. It is essential to have a |
| past several years may have a difficult time relating | | | | significant internet presence to capture a wider |
| to change, especially if they think that their inn is | | | | market and attract more customers. Nowadays, |
| running perfectly well the same way it has the past | | | | more people tend to look for everything they need |
| decade or so. | | | | online. You don't have to hire a professional to |
| In our modern world, marketing and management | | | | achieve this internet presence when you can do it |
| styles have changed significantly. Maybe the change | | | | yourself. |