| Opening a Bed and Breakfast can be challenging for | | | | certificate cards. Once a loyal roster of guests is |
| innkeepers especially when located within a vacation | | | | established, innkeepers can strengthen ties with them |
| spot with ten other Bed and Breakfast places down | | | | by mailing postcards that offer them free overnight |
| the street. When competition is present or when | | | | accommodation or free breakfast the next time they |
| sales are low, innkeepers can consider the use of | | | | visit.o Postcards as Giveaways-Postcards can also be |
| print postcard marketing as an effective marketing | | | | handed out as souvenir items when guests leave. |
| strategy. Postcards can be an effective way to | | | | The postcards become souvenirs of the great |
| communicate the unique trademark or brand | | | | service they experienced. This will also remind them |
| innkeepers want to project about their bed and | | | | to come back. |
| breakfast. | | | | Online postcard printing and mailing services offer a |
| Below are some marketing ideas innkeepers may | | | | variety of sizes and design templates to choose |
| consider when they print postcard designs and use | | | | from. Postcard printing services also accept |
| them as marketing materials.o Postcards as Promo | | | | customized designs by allowing customers to use |
| Cards-Postcards can also be sent directly to potential | | | | their online design tools or by inviting customers to |
| guests as promo cards advertising free or discounted | | | | upload their designs. Bulk orders are offered at |
| rates for special occasions such as birthdays, | | | | discounted prices and the postcards can be delivered |
| honeymoon, or off-peak seasons.o Postcards as Gift | | | | as early as one to two business days later. |
| Certificates-Postcards can also serve as gift | | | | |