| 2009 year is a year of both opportunities and | | | | good hotels in economy hotels. |
| challenges to China's hotel industry. The financial crisis | | | | Tourism hotels: the outlook is still broad |
| will further expand, it is a big challenge to China's | | | | From the view of the entire economy, tourism has a |
| hotel industry, while the industry "shuffling period" has | | | | bright future, and it is predicted that in 2010 China will |
| also brought development opportunities to countless | | | | replace Spain to the second place, surpass France |
| China hotels. The development of the economy | | | | and move up to the first place in 2020. The United |
| hotels and tourism hotels in 2009 will emerge a | | | | Nations World Tourism Organization predicts that by |
| different situation. | | | | 2015 China will become the No.1 tourist receiving |
| Economy hotels: they are good hotels if they can | | | | country, and the fourth largest tourist source country |
| remain in the financial crisis. | | | | in the world. The domestic travelers will reach 2.8 |
| As the financial crisis continues to expand, the guests | | | | billion people, outbound tourism will reach |
| have reduced and the rates of hotel occupancy are | | | | 100 million people, and the total tourism market will |
| lower, the economy hotels have also started to feel | | | | reach 30 million people. The tourism industry |
| "cold". Recently, seven days chain hotel, Rujia, Jinjiang | | | | associated with 109 industries and 39 sectors of our |
| star and other hotels have also launched a variety of | | | | national economy, the development of related |
| disguised price cuts promotional strategies, and it is | | | | industries will promote tourism industry in different |
| said to be the sharpest discount over the years. | | | | degrees. The tourism industry is an important part of |
| However, the vice president of China Tourism | | | | stimulating domestic demands. |
| Research Institute Dai Bin said that, at present the | | | | What's the most important is that the development |
| economy hotels account for 10% to 20% in the total | | | | of China tourism is bound to drive the development |
| hotels proportion, which is far below the United | | | | of China's hotels. |
| States and European countries, an average of 60% | | | | China property hotels. |
| to 70%. For the long run, the business volume of | | | | More than 500 property hotels in China will establish a |
| economy affect smaller than star hotels in China, due | | | | "Asia-Pacific co-management association", to resist |
| to the price advantages, and instead China economy | | | | the impact caused by global economic recession. |
| hotels will face a new round of development | | | | The property hotels are a special kind of hotel |
| opportunities. The economy hotels should seek a | | | | operation model, that is make the hotel room as a |
| breakthrough in innovative service and open market | | | | unit, the developer will divide the separate rooms into |
| segments. | | | | a individual property and then sell to the investors, |
| China Market Research Group expects that the | | | | investors then entrust a hotel management company |
| revenues of China's economy hotels will increase by | | | | to rent all the rooms to people, in this way the |
| 12% to 15%. | | | | investors can obtain annual profit. In recent years, |
| In 2009, the competition between economy hotels is | | | | this kind of hotels have developed rapidly in China, at |
| still the competition of brand, service, operate | | | | present, the total of this hotels in China reach more |
| capacity and cost control. The hotels remained are | | | | than 700 hotels. |