| Travel brochures are more or less like other | | | | traveler and compels him to visit the places |
| brochures but they contain visuals of higher quality, | | | | mentioned within. However, while playing with words |
| considering that they need to give the right feel and | | | | and creating the right imagery, care should be taken |
| impact of the places they advertise and campaign | | | | to ensure that one does not get carried away - the |
| for. | | | | information should be correct and factual. They |
| Travel brochure doubles as a vacation guide and is full | | | | should enable people to make informed decisions - |
| of maps, pictures of tourist spots, and information | | | | care should be taken that neither the text nor the |
| pertaining to the landmarks and must-visit places. | | | | visuals convey a misleading impression, so that |
| Information must also be provided about the flora, | | | | travelers do not feel let down when they actually |
| fauna, climate, culture, history and geography of the | | | | visit the places mentioned in the brochure. |
| places mentioned in the brochure. An ideal travel | | | | One should also be prepared for somewhat higher |
| brochure should also give information about flights, | | | | expenses when producing a travel brochure. By their |
| roads, the shortest way of reaching a particular | | | | very nature, travel brochures need good-quality |
| place, and other such information. Apart from this, it | | | | printing to make the visuals as appealing as possible. |
| should give detailed information about | | | | The photographs should speak to the intended |
| accommodations-a list of hotels, motels, upper-range | | | | target base. Ideally, travel brochures should be in |
| hotels and mid-range accommodations. | | | | full-color and innovatively designed, with several folds |
| A travel brochure differs from other brochures in | | | | to present more pictures in neat divisions. In the end, |
| that the writing style is persuasive - the ideal travel | | | | the best travel brochure is that which succeeds in |
| brochure leaves a strong impact on a would-be | | | | increasing tourist inflow. |